There are various goals to complete in each of the five main scenarios. Goals always involve growing the town to a given population, and often ensuring that a percentage of the buildings are of a certain type, i.e. businesses, farms, or amusement facilities. There are also side stories that occur within each scenario, sometimes including bizarre instances involving smuggling rings, a cult, and even aliens. When all requirements for the scenario have been met, the player's boss will call to congratulate them and send a letter of resignation, allowing the player to move on to the next scenario.
Gameplay also centers heavily on interaction with the in-game characters. Each character has a friendship meter that increases or decreases based on interactions such as "gossip" and giving gifts. Relationship statuses are: "stranger," "know the face," "acquaintance," "friend," and "best friend." Introducing new citizens or solving complaints is often based on good friendship status with these characters.