In the game, players are challenged to pimp out their customers' cars by Xzibit, transforming something old and rusty into something worthy of displaying on the streets. Cars can be redesigned from bumper to bumper and it will be players' responsibilities to capture the styles, likes and interests of their clients.
To raise cash for pimping a customer's car, players can crash into other cars, play minigames, which include "Hot Steppin'", a rhythm game, and "Ghost Ride the Whip", where the player must press buttons in time, greet people by driving slowly, and pressing buttons, collect cash tokens that spell out "P-I-M-P", and destroying signs and parking meters.
When pimping a car, the player will compete with another customizer, and whoever scores the highest wins.