Ned Hubbard (Steve Witting) is a mild-mannered family man who has a wireless device implanted into his brain. When strange men attempt to kidnap Ned from his home, he flees for his life. The player guides Ned by manipulating his brain–computer interface. Every few seconds, the player must react quickly to an audiovisual prompt, and guide Ned in one of three or four possible directions. In most cases, one option advances the game, and the others lead to Ned's downfall. Although Ned's evasive maneuvers are almost invariably non-violent, a few circumstances instigate "combat mode", in which the player has two attack options: punch or kick.